The WASH Campaign – Water, Sanitation and Hygiene for All – is a vehicle by which the Water Supply and Sanitation Collaborative Council can promote priority themes and activities, and achieve the objectives of Vision 21.The concept of WASH as a brand for a  campaign was developed in a meeting of Communication experts at WaterAid’s London office in 2001 at the initiative of Eirah Gorre-Dale of WSSCC. The WASH campaign was then launched at the International Conference on Freshwater in December 2001 in Bonn, Germany.The aim of this Sourcebook is to help to take the WASH Campaign forward, in particular at national level, focusing in particular on advocacy for policy change.
The Sourcebook is divided into four sections. Section 1 is an introduction to advocacy work, and considers what is advocacy, the reasons for engaging in advocacy work and some of the issues surrounding advocacy.The section closes with an outline of some common concerns about advocacy work. Section 2 focuses on how to undertake advocacy work, outlining the planning process and describing the various tools and approaches which can be used. Section 3 discusses the links between advocacy and project/programme work in the field and issues of capacity building, while Section 4 lists some of the available resources, publications, networks and other organisations involved in advocacy work and describes some of the key policy actors and processes in the freshwater sector.

London, Water Aid
Water in de Wereld - PR en advocacy